CCT300+Lab5


 * Lab 5**

Traditional real world advertising methods typically include television ads, radio ads, magazine ads, newspaper ads, and billboard ads. These types of advertising methods are a form of mass selling and are meant to communicate with large numbers of potential customers. They are most effective when the target market is large and dispersed. The downside to this form of advertising, however, is that it is not personalized. Advancements in technology have increased globalization, and as a result, created a much more competitive marketplace. Now that competition has become more globalized, the distinguishing features between company’s products are less. Therefore, establishing effective relationships with customers and personalizing products and services to their needs has become much more important.

At first, virtual world (online) advertising methods were very similar to their real world counterparts. Mass selling advertising methods such as mass (usually considered junk) email ads, pop up ads, banner ads, and video ads were widely implemented. These forms of online advertising still exist today, but not to the same extent. Pop up ads and junk email ads especially have dramatically decreased in number. Pop up ads and junk email ads are often considered a form of spam, since they generally appear in large volumes. Users are incredibly annoyed by this form of advertising, and it is no longer (if it ever was) an effective form of advertising.

Now, online advertising methods are much more personalized. Businesses implement effective data mining practices to customize advertisements to fit the interests of the user. They also build relationships with customers and keep in contact through email, sending them updates on products and services that they want (not spam). As a result, online advertising methods have become much more powerful. As opposed to traditional mass selling advertising where customers were told what they want, online advertising caters to providing exceptional service to customers who are already interested.

Kyle Martin Manoza